Four new products from Apple are participating in the campaign Product (RED) for fighting AIDS
The global campaign Product (RED) is one of the most effective ways for raising funds for the mission to fight HIV and AIDS. The extraordinary campaign unites companies from all over the world. Each company is launching its own products with the Product (RED) logo. Up to 50% of the profits from these products are getting donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria. Apple is among the companies that traditionally participate in the campaign. This year Apple launched four new products with the (RED) logo.
The first of them is the iPhone 7 Smart Battery Case. It costs $99 and as the name suggests, it prolongs the battery life of your iPhone 7. Another new case at more affordable price is for iPhone SE case and costs only $39. The company is launching the Beats Pill+ portable speaker – $229.95 and the Beats Solo3 wireless on-ear headphones. The four new products are already up-for-grabs on the apple store with free shipping. In addition to the special four (RED) products, Apple is donating $1 to the campaign for every purchase made with the Apple Pay service at the Apple Store or through the Apple Store app up to the amount of $1 million through the 6th of December. The Bank of America from other hand is participating in the campaign by making a donation for each transaction through Apple Pay up to $1 million.
Many of the most popular mobile games are making donations as well. The Product (RED) campaign are joining the Candy Crush Jelly Saga, the Angry Birds 2, the FIFA Mobile, the Clash of Clans and etc.